Channel strategy
Show formats, schedule, and product mix planned around your catalog and goals.
Fully managed · We build it. We run it.
Fully Managed Live Commerce: We Build It. We Run It.
LiveLaunch builds and operates your brand's Whatnot and TikTok Shop LIVE channel end to end. Your brand keeps ownership of its accounts and inventory, and the scope of our work is set by a written agreement.
What's included
What's included
Host recruitment, training & scheduling
We recruit, train, and schedule on-camera hosts for your shows.
Studio & production
Studio space, cameras, lighting, audio, and live production for every show.
Live moderation
Real-time chat moderation that keeps shows on track and on brand.
Inventory coordination
Receiving, staging, and tracking product so each show runs cleanly.
Fulfillment & shipping
Orders picked, packed, and shipped after each show.
Customer service
Buyer questions, returns, and issues handled on your behalf.
Performance reviews
Regular reviews of show results with recommended next steps.
- Established consumer brands with existing inventory
- Brands already selling through ecommerce or retail
- Teams that want live selling run as a consistent operation
FAQ
Common questions
What does fully managed live commerce include?
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LiveLaunch handles strategy, host recruitment, training and scheduling, studio and production, live moderation, inventory coordination, fulfillment and shipping, customer service, and performance reviews. The exact scope is set by a written agreement.
Who owns the Whatnot and TikTok Shop accounts?
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Your brand does. Channels run under your own accounts, and you keep ownership of your accounts and inventory.
Do you run both Whatnot and TikTok Shop LIVE?
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Yes. We can operate a Whatnot channel, a TikTok Shop LIVE channel, or both, depending on the agreed scope.
How is pricing set?
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Custom service agreements based on your products, operating requirements, and level of management. Contact LiveLaunch to discuss available programs.
Is LiveLaunch affiliated with Whatnot or TikTok?
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No. LiveLaunch is an independent agency and is not affiliated with or endorsed by Whatnot or TikTok.
Talk through your live commerce plans.
Tell us about your products and goals, and we'll discuss which program fits.
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