Whatnot Agency for Boutiques & Fashion Brands

Fashion already sells on Whatnot at real scale. Buyers tune in to see how clothes fit, move, and look on a real person, and they buy during the show. For boutiques and fashion brands, that is a powerful channel. LiveLaunch runs it for you, from the host and studio to packing every order, so you can grow live sales without building a live team.

Why it works live

Why this category sells on Whatnot

Try-ons answer the questions that stop people from buying clothes online: how does it fit, what does the fabric look like, and how does it look with other pieces?

Fashion is a big, growing category

Women's fashion on Whatnot grew +223% in 2025, and fashion runs 12M+ orders a month on the app.

Source: Whatnot 2026 State of Live Selling Report

Try-ons sell

A host wearing the piece shows fit, length, and fabric in a way photos can't. Buyers can ask about sizing and get an answer right away.

Buyers stay and watch

Whatnot users spend an average of 95 minutes a day in the app. That is a lot of time for people to get to know your products and your brand.

Source: Whatnot 2026 State of Live Selling Report

Consistency pays off

Sellers who go live 3–4 times a week average $13K+ a month in sales. A steady show schedule matters more than one big launch.

Source: Whatnot 2026 State of Live Selling Report

The show

What a show looks like

Fashion shows move fast and feel personal. We build each show around your new arrivals, best sellers, and the stock you want to move.

Auctions

Auctions on select pieces bring energy and new viewers into the show.

Buy-it-now drops

New arrivals released one at a time, with try-ons and styling tips from the host.

Giveaways

Small giveaways reward loyal followers and help the show reach new buyers.

Bundles and outfits

Full outfits or mix-and-match sets. Bundles help buyers shop a look in one go.

What we handle

What LiveLaunch handles

We run the full channel. You keep your inventory and your Whatnot account, and sales pay out directly to your business. We're commission-based, so we only win when you sell.

Host presenting a product during a live showLIVE

Host & studio

A trained host in a dedicated studio, running auctions and selling your products live.

Live moderation

A moderator runs chat every show, answers buyers, and protects your brand.

Packing & shipping

We pick, pack, and ship every order at the speed live selling needs.

Customer service

Buyer messages, returns, and chargebacks are handled for you.

You keep your inventory

We never buy your stock. Anything that doesn't sell ships back.

Your listings stay put

Amazon, Walmart, Shopify keep running. Whatnot is a new channel on top.

  • Clipping & posting included
  • You keep your inventory
  • Your account, your payouts
  • Commission-based

How it works

From first call to first show in weeks

  1. 01
    01

    Get your channel plan

    On a free call, we review your catalog and map out your show format and launch plan.

  2. 02
    02

    Ship us inventory

    Send US-based stock to our facility, or we'll arrange pickup.

  3. 03
    03

    We go live

    Our host, moderators, and fulfillment team run every show and ship every order.

  4. 04
    04

    You get paid directly

    Sales pay out from your Whatnot account straight to your business.

  5. 05
    05

    We optimize weekly

    We review show data, product mix, and buyer behavior to grow sales every week.

Questions

Common questions

Next step

Get your free Whatnot channel plan.

On a quick call, we'll review your catalog, tell you honestly whether Whatnot is a fit, and map out your path to the first show.