Whatnot & Live Shopping Statistics (2026)
A single place for the most useful Whatnot and live shopping numbers: how fast Whatnot is growing, how much time people spend in the app, which categories are taking off, and how the wider US live commerce market compares. Every figure links to its original source.
Last updated: October 2026 · By Justin Dunphy
Whatnot GMV in 2025, up from $3B in 2024.
Source: Whatnot 2026 State of Live Selling Report, 2026; Sacra, 2026
Whatnot GMV in the first half of 2026 alone.
Source: Inc., Aug 7, 2026
Average time Whatnot users spend in the app per day.
Source: Whatnot 2026 State of Live Selling Report, 2026
US TikTok Shop GMV in 2025, up 68%.
Source: Momentum Works, Feb 2026
Source: Whatnot 2026 State of Live Selling Report, 2026; Sacra, 2026; Inc., Aug 7, 2026
Statistics
Whatnot growth
Whatnot GMV more than doubled from 2024 to 2025.
Source: Whatnot 2026 State of Live Selling Report, 2026; Sacra, 2026
GMV in H1 2026. Revenue is on track to pass $1B in 2026, and buyers more than doubled year over year.
Source: Inc., Aug 7, 2026
Valuation from a $545M Series G in August 2026. Whatnot has raised about $1.5B in total.
Source: Tubefilter, Aug 2026
Live sales on Black Friday 2025, about 3x the year before.
Source: eMarketer, Jan 2026
Statistics
Whatnot users & engagement
New users joining Whatnot per week.
Source: Tubefilter, Aug 2026; Whatnot 2026 State of Live Selling Report, 2026
New accounts created on Whatnot in 2025.
Source: Tubefilter, Aug 2026; Whatnot 2026 State of Live Selling Report, 2026
Average daily time in app, up 19% year over year.
Source: Whatnot 2026 State of Live Selling Report, 2026
Monthly user retention.
Source: Whatnot 2026 State of Live Selling Report, 2026
Statistics
Whatnot categories & sellers
Beauty sales growth on Whatnot in 2025.
Source: Whatnot 2026 State of Live Selling Report, 2026
Electronics sales growth in 2025.
Source: Whatnot 2026 State of Live Selling Report, 2026
Jewelry sales growth in 2025.
Source: Whatnot 2026 State of Live Selling Report, 2026
Women's fashion sales growth in 2025.
Source: Whatnot 2026 State of Live Selling Report, 2026
Fashion orders per month on Whatnot.
Source: Whatnot 2026 State of Live Selling Report, 2026
Whatnot sellers who sell full-time.
Source: Whatnot 2026 State of Live Selling Report, 2026
Average monthly sales for sellers who go live 3–4 times a week.
Source: Whatnot 2026 State of Live Selling Report, 2026
How much more daily streamers earn than monthly streamers.
Source: Whatnot 2026 State of Live Selling Report, 2026
Sellers who say live selling beats traditional e-commerce (survey of 4,016 sellers).
Source: Whatnot 2026 State of Live Selling Report, 2026
Statistics
TikTok Shop
US TikTok Shop GMV in 2025, up 68%.
Source: Momentum Works, Feb 2026
Share of US TikTok Shop GMV by channel: LIVE 14%, short video 50%, shop tab 36%.
Source: Momentum Works, Feb 2026
Statistics
US live commerce market
US livestream e-commerce sales in 2025, up about 50%.
Source: eMarketer, Jan 2026
Livestream's share of e-commerce in the US vs China.
Source: eMarketer, Jan 2026
US digital buyers who bought something via livestream.
Source: eMarketer, Jan 2026
Live shopping conversion rates "approaching 30%, up to 10x conventional e-commerce." Caveat: company-reported figures from 2021, mostly from China.
Source: McKinsey, 2021
Cite this page
LiveLaunch. "Whatnot & Live Shopping Statistics (2026)." Updated October 2026. https://livelaunchco.com/research/whatnot-statistics
Feel free to use these stats. Please link back to https://livelaunchco.com/research/whatnot-statistics and cite the original source for each figure.
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