LIVEHost & studio
A trained host in a dedicated studio, running auctions and selling your products live.
Whatnot Agency for Jewelry Brands
Jewelry is made for live video. Buyers want to see how a piece catches the light, how big it really is, and how it looks when someone wears it. On Whatnot, a good host can show all of that in seconds and answer questions as they come in. LiveLaunch runs the whole channel for you, so your team can keep focusing on design, sourcing, and your other sales channels.
Why it works live
Why this category sells on Whatnot
Live video solves the biggest problem with selling jewelry online: buyers can't hold the piece. On a live show they can see it up close, ask about size or metal, and buy while the host is still talking about it.
Jewelry is growing fast on Whatnot
Jewelry sales on Whatnot grew +259% in 2025. Buyers are already looking for it, and many brands still haven't shown up.
Source: Whatnot 2026 State of Live Selling Report
Close-ups do the selling
A camera close to the piece shows sparkle, texture, clasps, and stones better than any product photo. Buyers see exactly what they'll get.
Buyers stay and watch
Whatnot users spend an average of 95 minutes a day in the app. That is a lot of time for people to get to know your products and your brand.
Source: Whatnot 2026 State of Live Selling Report
Consistency pays off
Sellers who go live 3–4 times a week average $13K+ a month in sales. A steady show schedule matters more than one big launch.
Source: Whatnot 2026 State of Live Selling Report
The show
What a show looks like
Every brand is different, but most jewelry shows mix a few simple formats. We plan the show around your catalog, price points, and how much stock you want to move.
Auctions
Starting bids on select pieces build energy and bring new viewers into the room. We choose which items to auction based on your stock and goals.
Buy-it-now drops
Fixed-price pieces released one at a time during the show, with the host trying them on and showing them from every angle.
Giveaways
Small giveaways reward people who follow and stay. They help the show reach more buyers without discounting your core line.
Bundles and sets
Earrings with a matching necklace, or stacking rings sold as a set. Bundles make gifting easy and raise the value of each order.
What we handle
What LiveLaunch handles
We run the full channel. You keep your inventory and your Whatnot account, and sales pay out directly to your business. We're commission-based, so we only win when you sell.
LIVELive moderation
A moderator runs chat every show, answers buyers, and protects your brand.
Packing & shipping
We pick, pack, and ship every order at the speed live selling needs.
Customer service
Buyer messages, returns, and chargebacks are handled for you.
You keep your inventory
We never buy your stock. Anything that doesn't sell ships back.
Your listings stay put
Amazon, Walmart, Shopify keep running. Whatnot is a new channel on top.
- Clipping & posting included
- You keep your inventory
- Your account, your payouts
- Commission-based
How it works
From first call to first show in weeks
- 0101
Get your channel plan
On a free call, we review your catalog and map out your show format and launch plan.
- 0202
Ship us inventory
Send US-based stock to our facility, or we'll arrange pickup.
- 0303
We go live
Our host, moderators, and fulfillment team run every show and ship every order.
- 0404
You get paid directly
Sales pay out from your Whatnot account straight to your business.
- 0505
We optimize weekly
We review show data, product mix, and buyer behavior to grow sales every week.
Questions
Common questions
Next step
Get your free Whatnot channel plan.
On a quick call, we'll review your catalog, tell you honestly whether Whatnot is a fit, and map out your path to the first show.