LIVEHost & studio
A trained host in a dedicated studio, running auctions and selling your products live.
Whatnot agency for brands
Launch a live selling team on Whatnot. No hiring, no training.
LiveLaunch is your remote live selling team: we host, ship, and support every show on your Whatnot channel. Commission only, so we only win when you sell.
Every channel we've worked with hit top 3 in its category within 2 months of us showing up.
Runs alongside the channels you already sell on
TikTok Shop
Why Whatnot, why now
Whatnot doubled in a year. Most categories still aren't crowded.
Buyers come to Whatnot ready to purchase, and they stay. Brands that start now build their buyer base before their category fills up.
$8B+
Sold on Whatnot in the first half of 2026 alone, already more than all of 2025.
Source: Inc., Aug 2026
95 min
Average time users spend on Whatnot every day.
Source: Whatnot 2026 State of Live Selling Report
+259%
Jewelry sales growth on Whatnot in 2025, one of our focus categories.
Source: Whatnot 2026 State of Live Selling Report
Whatnot sales (GMV)
$3B in 2024 → $8B in 2025 → $8B+ in the first half of 2026.
Sources: Sacra, Whatnot, Inc.
What Whatnot is best for
Built for brands that want sales, fast.
0101
Fast sales
Whatnot is commerce-first. Auctions, flash sales, and giveaways turn viewers into buyers in real time.
0202
Repeat buyers
Followers get notified every time you go live. Show up on a steady schedule and they come back to buy again.
0303
Early-mover advantage
Sellers who go live 3–4 times a week average $13K+ a month on Whatnot. Most brands aren't there yet, so there's room to lead your category.
Source: Whatnot 2026 State of Live Selling Report
What we handle
Your whole live team, without the hiring.
You ship the product. We handle everything from the first show to the last shipped order.
LIVELive moderation
A moderator runs chat every show, answers buyers, and protects your brand.
Packing & shipping
We pick, pack, and ship every order at the speed live selling needs.
Customer service
Buyer messages, returns, and chargebacks are handled for you.
You keep your inventory
We never buy your stock. Anything that doesn't sell ships back.
Your listings stay put
Amazon, Walmart, Shopify keep running. Whatnot is a new channel on top.
Clipping & posting
Every show becomes a week of content.
Our editors cut the best moments from every show into short videos and post them across your socials, so each clip pulls new buyers into your next live.
Example
Product reveal
Live highlight
Next show promo
01
We clip every show
Big reactions, product reveals, and the moments that sold, cut into vertical videos.
02
We post everywhere
TikTok, Instagram Reels, YouTube Shorts, and Facebook, captioned for each.
03
Clips fill your next show
Every post points viewers to your next live, so your audience grows show after show.
Vertical edits & captionsPosting handledShow promo clipsIncluded with your channel
How it works
From first call to first show in weeks.
You keep control of your inventory, account, and revenue the whole time.
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Get your channel plan
On a free call, we review your catalog and map out your show format and launch plan.
- 0202
Ship us inventory
Send US-based stock to our facility, or we'll arrange pickup.
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We go live
Our host, moderators, and fulfillment team run every show and ship every order.
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You get paid directly
Sales pay out from your Whatnot account straight to your business.
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We optimize weekly
We review show data, product mix, and buyer behavior to grow sales every week.
Who it's for
Built for businesses already doing ecommerce sales.
For brands that want to break into live selling before it's too late.
You already sell online
You run a marketplace or DTC business doing real ecommerce sales today.
You hold US inventory
Your stock sits in a US warehouse or 3PL.
You want in before it's too late
Live selling is still early on Whatnot. Brands that start now lead their category.
Categories we focus on
Jewelry & accessories
Visual, easy to show on camera, and one of Whatnot's fastest-growing categories.
Home decor & furniture
Products that sell better when buyers see them up close.
Kitchenware & glassware
Easy to demo, easy to gift, made for host-led shows.
Results
Top 3
Every channel we've worked with hit top 3 in its category within 2 months of us showing up.
Our goal is to never break that streak. Every channel we work with should be top 3 in its category, at minimum.
Programs
Commission only. We grow when you grow.
Full Service (Recommended)
Studio, management, fulfillment, hiring, and customer satisfaction — we run the whole channel.
Studio + Hosting + Customer Service
We build the studio at our location, host the shows, and handle customer service. Orders go to your existing ecom team and they handle fulfillment.
Both programs are commission only, so our incentives match yours.
Questions
The things brands ask first.
Still have questions?
Founder & OperatorWho's behind LiveLaunch
Hi, I'm Justin.
I started LiveLaunch after watching brands see the live-selling opportunity and stall, because nobody in-house could run it consistently.
I also run All Service Media, a digital agency. LiveLaunch is a separate team built only for live commerce, and it runs under your account, so you keep your product and your customers.
— Justin Dunphy
Get in touchNext step
Get your free Whatnot channel plan.
On a quick call, we'll review your catalog, tell you honestly whether Whatnot is a fit, and map out your path to the first show.